Recent Buyers
 Johnson & Wales University,  University of Miami,  Forest City Owls,  Texas A&M University,  Martinsville Mustangs,  Regina Pats,  Gastonia Grizzlies,  Idaho Steelheads,  University of Oregon,  Wilkes-Barre/Scranton Penguins,  Kingston Frontenacs,  Victoria Royals,  Salem RedSox,  Portland Winter Hawks,  Elmira Jackals,  Arizona State University,  Philadelphia Soul,  Moose Jaw Warriors,  San Diego State University,  Ball State University,  Playhouse Square,  Erie Seawolves,  Wellington Regional Stadium Trust,  Prince Albert Raiders,  Hillsboro Hops,  University of Arkansas,  Winnipeg Blue Bombers,  George Mason University,  Kane County Cougars,  Saskatoon Blades,  Boston Red Sox,  Indy Fuel,  Milwaukee Wave,  Chicago Wolves,  Indiana Pacers,  Portland State University,  Youngstown Phantoms,  Durham Bulls,  Marquette University Athletics,  Prince George Cougars,  West Michigan Whitecaps,  University of Portland,  Atlanta Falcons/Legends,  South Carolina Stingrays,  Hamilton Tiger-Cats,  Frisco Roughriders,  Univ. of Iowa Sports Mktg,  Bakersfield Condors,  Modesto Nuts,  University of Louisville,  Brevard County Manatees,  York College,  Dayton Dragons,  Sioux City Musketeers,  Greenville Drive,  University of Rhode Island,  North Dakota State,  Detroit Pistons,  University of Alabama,  South Dakota State University,  Stetson University,  Utah Grizzlies,  Everett/Lancaster/Lake County,  Mississippi Braves,  Fresno Grizzlies,  Cincinnati Cyclones,  Spokane Chiefs,  Madison Square Garden,  Furman University,  Tulsa Drillers,  Gwinnett Braves,  Wake Forest University,  BC Lions,  Lincoln Stars,  Columbus Blue Jackets,  Edmonton Oil Kings,  Spokane Indians,  Tampa Yankees,  University of Saskatchewan,  Los Angeles Clippers,  Rome Braves,  Madison Mallards,  Stockton Heat,  Everett Silvertips,  National Pro Grid League,  Wisconsin Timber Rattlers,  University of Cincinnati,  Omaha Lancers,  Seattle Thunderbirds,  Reading Royals,  Phoenix Suns,  University of North Dakota,  Potomac Nationals,  Rancho Cucamonga Quakes,  Tri City Dust Devils,  Breckenridge Bucks,  American Hockey League,  Iowa Wild,  Illinois State University,  Fargo Force,  Charlotte Hornets,  Reno Aces,  Harrisburg Senators,  Ontario Hockey League,  Muskegon Lumberjacks,  Wheeling Nailers,  Charlotte Checkers,  Philadelphia Flyers,

How to surprise yourself

One general manager told us: "I was a cynic about ticket sales, but I was also getting desperate.  I tried some things from The Ultimate Toolkit.  Surprise, surprise.  They worked."   

 

When you read the recent terrific successes below, you might think that couldn't happen to your team. 

But, those teams were like your team just awhile ago. They didn't have big staffs.  Nor did they have big budgets.  They just started to do things a bit differently.  It started when they purchased The Ultimate Toolkit and applied some of its principles.

So, if you purchased The Ultimate Toolkit today which part would you use right away?

  • Selling more season tickets to corporations?
  • Selling a lot more groups?
  • Selling more single game tickets?
  • How to use student interns to quickly boost ticket sales?
  • All of the above?

Not only would you get answers to those questions, you would get tutorials, videos and PowerPoint slides fully fleshing out how to change a current problem into a strength. 

Explore this website to see which part of The Ultimate Toolkit would help you the quickest and the most or call Steve DeLay at (702) 493-2661 and talk tickets.

Below are some recent updates from teams using The Ultimate Toolkit:

 

Major League Teams

 

Indiana Pacers:  Have done more than $3,000,000 in new business using The Ultimate Toolkit

Barry Gibson, VP Ticket Sales

Charlotte Hornets:  Have 500% increase in appointments and sales to corporations using The Ultimate Toolkit.

Mark Jackson, Senior Director of Ticket Sales

Miami Dolphins: Our Inside Sales Team is $400k above our goal and we'll sell over 130,000 group tickets.  The Toolkit has helped me coach, teach and train our group sales team.  So far we have promoted 15 of our Inside Sales Class to positions with the Dolphins!  That's a big win for me and for the team. 

Mike Calvey, Manager, Membership Development

 

Boston Red Sox: "We are crushing it in sales using The Ultimate Toolkit." 

David Baggs, Manager Red Sox Sales Academy

Los Angeles Clippers:  "It's a no brainer on how The Ultimate Toolkit helps us." 

Carl Lahr, Senior VP of Sales & Marketing

Minor League Teams 

 

Salem RedSox:  (3-30-2015)

1)  YTD overall ticket revenue up 86%, 2) YTD group sales revenue vs 2014 up 226%, 3) FSE's up 80% over 2014 with 18 days before Opening Day.  Expects to be up 100% by first pitch.

Ryan Shelton, GM

 Hillsboro Hops:  “We’ve already hit budget in groups and ticket packages and the season is still a couple months away.”   

KL Wombacher, GM

 Harrisburg Senators:  “The group sales training tools that came with The Ultimate Toolkit were an immediate help and the training went very well.  I could see great improvement in just 36 hours.  We’ve had longer and better calls already within the first few days.”  

Jon Boles, Director of Sales

Rancho Cucamonga: “We’re way up in group sales.  Our sales staff has responded well, specifically to the touch step communication with group leaders and seeking out the groups within a group.  There are a lot of tools in The Ultimate Toolkit that we instantly put to use.”  

Monica Ortega, VP Ticket Sales

Reno Aces.  The Ultimate Toolkit has become the base philosophy behind everything we do now at the Aces. Group ticket sales continues to pace well ahead of last year.  We are having tremendous success and keep reminding ourselves….. this is just year 1 with The Ultimate Toolkit!” 

Eric Edelstein, President,

Wilkes-Barre Scranton Penguins: Up 30% in new FSE's over last season.

Jon Stephenson, VP Ticket Sales 

 Potomac Nationals - We did an additional $40,000 in five game plan sales.  Our owner was floored.  The Ultimate Toolkit has definitely given us the direction we wanted to succeed. 

Josh Olerud, GM 

 Wheeling Nailers: Have exceeded all of last year's ticket sales before this season even started.

Craig Bommer, VP of Business

 

Prince George Cougars: More than doubled ticket sales for the first  three games.

Andy Beesley, VP of Business

Kingston Frontenacs: Miniplan sales are up 122% and group sales are up 40% over last year.  Record attendance for opening night.

Jared Ginsberg, Director of Business Development

Update from Jared on 1-22-15:

Just wanted to send you a quick update...  We have sold out our first regular season game in team history. 

We did over 2,000 group tickets to the game, had to allocate ticket maximums to some groups, and had 12 groups that were on a waiting list, and have moved them to other games.

It feels good to see standing room tickets on StubHub for $40/ea!

 

  

Colleges 

 

George Mason University:  The Ultimate Toolkit was terrific for us.  We increased mini-plan sales by 469% using Triple Threat Marketing strategies and sales training tools outlined in The Toolkit.

Andy Ruge, Associate AD, Marketing

Ball State UniversityIn terms of how The Ultimate Toolkit has helped us, there are too many ways for me to identify in an email.  One example: Our men's basketball team won only 5 games in 2013-14 and we won 7 games this past season.  Despite having our challenges on the court, the group sales results were off the charts.  Thanks to the Toolkit, we sold more group tickets to men's basketball this past season than the previous two seasons combined.  The number of group sales for men's basketball was the strongest in the last decade. We also saw a 45% improvement on women's basketball group sales from the previous year.

Brian Hardin, Deputy AD for External Affairs

University of Alabama:  The Ultimate Toolkit has been a big help. Our outbound ticket sales department is staffed with students and with still six weeks remaining in the current fiscal year we expect to see a 20%+ increase by June 30.

Ryan Majercik, Assistant AD, Marketing

 

University of Miami: Have set a record for season tickets and package sales.  Expecting  two sellouts for first time in program history.

Andrew Goodrich, Associate AD, Marketing and Ticket Sales (now at U of South Florida) 

Illinois State University.  We tried the Toolkit with basketball and had great success. We built two partial-season ticket plans that were based on your fundamentals. We were up 500% in mini-plan revenue from the previous year.  Mike Schulte, Director of Sales

 

  This is like the Swiss Army Knife for ticket sales except it has more tools.



 
 



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