Selling every ticket to every game isn’t easy, 
but it’s now doable.

Recent Buyers:
 University of Miami ,  Forest City Owls ,  Martinsville Mustangs ,  Gastonia Grizzlies,  Idaho Steelheads,  University of Oregon,  Wilkes-Barre/Scranton Penguins,  Kingston Frontenacs,  Salem RedSox,  Portland Winter Hawks,  Elmira Jackals,  Arizona State University,  Philadelphia Soul,  Ball State University,  Playhouse Square,  Erie Seawolves,  Wellington Regional Stadium Trust,  Hillsboro Hops,  University of Arkansas,  Winnipeg Blue Bombers,

Use this new cutting-edge toolkit

and you can increase your ticket sales

in staggering amounts


By Jon Spoelstra

Co-Author The Ultimate Toolkit


To increase your ticket sales in staggering amounts, you most likely will have to do two things:


1.     1.  Tweak your ticket marketing philosophy.  You might have to add some of the latest proven strategies to your ticket marketing.  The Ultimate Toolkit is a treasure trove of those types of ideas that have been proven time-after-time with different teams in different leagues.


2. Raise the training of your salespeople to greater levels than ever imagined. This part is easier than you would think. You don’t have to create a training program,  It’s already here in  In The Ultimate Toolkit.  We provide training in easy step-by-step learning exercises for your ticket sales manager and ticket salespeople.  


When fresher strategy & tactics are buttressed by well coordinated and well planned efforts by your ticket sales managers and well trained ticket salespeople then, yes then, you can increase your ticket sales in staggering amounts.  And, yes, increased ticket sales do indeed then become predictable.




I could see where you might think The Ultimate Toolkit is just a re-hash of my How to Sell the Last Seat in the House.   It’s not.  First though let me tell you what is brand new:


  1. Four new workbooks written specifically for your Ticket Sales Manager.  These workbooks are very precise in how-to instruction to help them teach, train and manage your ticket sales staff. 
  1. Three new workbooks written specifically for your Group Ticket Sales Manager.  Many teams leave a ton of group sales on the table, and the Group Sales Manager is often too inexperienced to even know those sales are just laying there.  These workbooks are step-by-step on how to sweep up those lost sales and create eye-popping bottom-line improvement in your group sales staff.  
  1. Website treasures.  When you buy The Ultimate Toolkit, you receive a authorization to this website at no additional cost.  Here are just some of the items on this private website.

·        Teaching Powerpoints.  We provide all the Powerpoints you need to teach your Corporate Sales Boot Camp and your Group Sales Boot Camp.  You don’t have to re-create the wheel.  Just download them and tweak them for your team.

·        Telechart Cards.  We use Telechart Cards in teaching salespeople to get appointments with CEO’s.  These are on the web site; just download and personalize them for your team.

·        Video:  Ticket Sales Pitch.  What does a perfect ticket sales pitch to a CEO look like? Here it is.  Use this as a benchmark for your salespeople to achieve.

·        Video: Group Sales Pitch.  How about a perfect group sales pitch?  Here’s a copy.  Use this as a benchmark for your group salespeople to achieve.

·        Ads that have worked for us in marketing tickets.  You can use these ads, adjusting them to your particular team.

·        Renewal letters.  We’ve got a bunch of renewal letters that worked for us.  You can download any of them, tweak them for your team and use them.

·        Forms.  We believe in keeping track of sales progress.  You don’t have to invent forms for that.  Just download them from our website. 

You have access to all this stuff and a lot more.  Heck, the website alone is well worth the cost of The Ultimate Toolkit, but you get it for free when you buy The Ultimate Toolkit.




Steve DeLay is my co-author for all this stuff.  Between Steve and I we’ve been part of more than 2,500 sellouts.  We’ve sold tickets for teams in the NBA, NHL, Major League Baseball and Minor League Baseball and consulted for plenty of other teams. 


We’ve put 50+ combined years of experience selling tickets into a comprehensive How To for ticket sales called The Ultimate Toolkit.  Part of that Toolkit is a complete front-to-back re-write of the three-volume How to Sell the Last Seat in the House.  We added ten new chapters.  We provide new examples, new strategies and new tactics in the new three-volume workbooks titled Tactics & Strategies.   




The cost for The Ultimate Toolkit is $3750.  This includes these eleven workbooks:


  1-3. Strategy & Tactics Playbook.

  4.  The President’s Handbook.

  5.  Ticket Sales Manager’s Bible.

  6.  Ticket Sales Manager’s Boot Camp Manual.

  7.  Getting the Appointment Handbook.

  8.  Getting the Sale Handbook.

  9.  Group Sales Manager’s Bible.

10.  Group Sales Manager’s Boot Camp Manual.

11.  Group Salesperson’s Handbook. 


At no extra cost you get full access to the website which includes:


1.   Video:  Ticket Sales Pitch

2.   Video: Group Sales Pitch.

3.   Ads have worked for us in marketing tickets.

4.   Renewal letters

5.   PowerPoints to use at Corporate Sales Boot Camps.

6.   PowerPoints to use at Group Sales Boot Camps.

7.   All types of reports to help you track improvements


You might question the expense of The Ultimate Toolkit. The better question would be: Is it efficient?  Heck, one new idea that leads to one new season ticket buyer pays for The Ultimate Toolkit.  Or one new idea in group sales that leads to a couple of new groups pays for it.  One small idea taken from it pays for The Ultimate Toolkit.  What if you take 50 ideas from it?  That’s when it really becomes efficient.  


Making The Ultimate Toolkit work for you is easy.  You begin with Strategy & Tactics.  Then get your sales managers in lockstep with you.  Then your salespeople.  But, it all starts by ordering The Ultimate Toolkit.  


Order The Ultimate Toolkit today.





Click here to see Steve show the Sports Tao the The Ultimate Toolkit.

Click on Steve's weekly blog on The Migala Report:


Click on Steve's monthly blog on Ticket Sales & Service:


Click here to read an article about The Ultimate Toolkit in Ticketing Today









  This is like the Swiss Army Knife for ticket sales except it has more tools.


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